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Posted on 21/08/2019
Marketing

We’ve all heard of and been exposed to traditional marketing. Billboards, magazine, TV and radio ads, flyers and brochures, salespeople… the list goes on. But what about content marketing and its ability to infiltrate one’s subconscious through cleverly used words, videos and imagery? Well there’s a good chance we’ve all been exposed to that too. It’s just more subtle.  The truth is, when done well, content marketing is a highly effective tool that can truly prove your product’s worth to customers.  The...

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Posted on 20/08/2019
Marketing

There’s no denying the obvious: the consumption of media has changed. With the advent of the internet, social media and a multitude of news channels pumping out information to the masses as it happens, it’s easy to see why print media is often overlooked. Consumers want information ‘now’ and they want it for free.  So while consumer titles battle it out for readership numbers and advertising revenue, B2B publications are quietly kicking goals by delivering real value to readers with a...

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