Author: admin

Home / Articles posted by admin
Posted on 03/09/2019
B2B

Trade publications offer a powerful punch in competitive economic times. In businesses where proactive involvement is critically important, advertising in a trade-specific publication is one of the best investments a company can make. These are five reasons why: Brand recognition Demonstrating your activity within a trade is an essential tool in making sure your brand is remembered. When people know your name, you are one step closer to establishing a working relationship. Reach the right parties Readers are engaged in trade publications as their business and family well-being is dependent upon them improving their income through...

by
2
Posted on 21/08/2019
Marketing

We’ve all heard of and been exposed to traditional marketing. Billboards, magazine, TV and radio ads, flyers and brochures, salespeople… the list goes on. But what about content marketing and its ability to infiltrate one’s subconscious through cleverly used words, videos and imagery? Well there’s a good chance we’ve all been exposed to that too. It’s just more subtle.  The truth is, when done well, content marketing is a highly effective tool that can truly prove your product’s worth to customers.  The...

by
0
Posted on 20/08/2019
Marketing

There’s no denying the obvious: the consumption of media has changed. With the advent of the internet, social media and a multitude of news channels pumping out information to the masses as it happens, it’s easy to see why print media is often overlooked. Consumers want information ‘now’ and they want it for free.  So while consumer titles battle it out for readership numbers and advertising revenue, B2B publications are quietly kicking goals by delivering real value to readers with a...

by
0