The power of trade publications

Trade publications offer a powerful punch in competitive economic times. In businesses where proactive involvement is critically important, advertising in a trade-specific publication is one of the...

The value of content marketing

We’ve all heard of and been exposed to traditional marketing. Billboards, magazine, TV and radio ads, flyers and brochures, salespeople… the list goes on. But what about content marketing and its ...

Why B2B magazine advertising works

There’s no denying the obvious: the consumption of media has changed. With the advent of the internet, social media and a multitude of news channels pumping out information to the masses as it happe...